Sony goes Gripzo

Sony goes Gripzo! Or rather, Dixons Carphone goes Gripzo as a test to secure their Sony display. They appreaciate the smartphone security clamps as they totally lock down the mobile devices but at the same time offer a quick release option to show the device to interested shoppers. This improves interaction between staff and customers and that is mirrored in better conversion rates.

Higher sales conversion through security?

This quick release option allows staff to easily demonstrate devices to potential customers. Opening the security clamps takes 2 or 3 seconds and needs to be done by a member of staff. If a customer asks for  a demonstration, they are obviously interested in a device. This interaction offers a valuable sales moment which is good news for the retailer. Dixons Carphone expects a higher sale conversion through the Gripzo smartphone security clamps. They finally found an anti-theft solution which influences their sales in a positive way and keeps their mobile devices safe from shoplifting. Gripzo.com is engineered for zero theft.